Mashed Lab is a software agency based in Graz, Austria. It develops custom software for companies: web and mobile applications, business automation and AI integrations.
Mashed Lab works for clients in Austria, Germany and Switzerland. It was founded in 2021. Its work spans digital product strategy, design, engineering and operations.
Mashed Lab is the brand name of MASHED Software Solutions GmbH. It is a service provider, not a research laboratory and not a software reseller.
Mashed Lab: Core data
- Legal entity
- MASHED Software Solutions GmbH
- Brand name
- Mashed Lab
- Type
- Software agency (software development and IT services)
- Founded
- 2021
- Headquarters
- Kasernstraße 30b / Top 104
AT-8010 Graz, Austria - Office
- UNICORN Startup & Innovation Hub
Schubertstraße 6a, AT-8010 Graz, Austria - Managing director
- Manuel Penaloza Huamancayo
- Markets
- Austria, Germany, Switzerland
- Working languages
- German, English
- Commercial register
- FN 565989 m, Landesgericht für Zivilrechtssachen Graz
- VAT ID (UID)
- ATU77392812
- Chamber membership
- Wirtschaftskammer Österreich (WKO), Fachgruppe UBIT
- [email protected]
- Phone
- +43 681 105 26 513
- Website
- mashedlab.com
- Official profiles
- LinkedIn, Google Business Profile
Mashed Lab services
Mashed Lab offers four services. Each service has its own page.
- Digital Product Strategy: Discovery workshops, product vision and positioning, and technology advisory for digital products.
- Web & Mobile Development: Design and development of web applications, mobile apps, online shops and headless CMS websites, including hosting and maintenance.
- Business Automation: Workflow automation, process digitisation, internal tools and integrations between existing business systems.
- AI Integration: Identification, integration and operation of AI features in software products and business processes.
How Mashed Lab works
Mashed Lab structures engagements in three phases: Discover, Develop and Evolve. Discover covers research and strategy. Develop covers design and engineering. Evolve covers operation, maintenance and further development. AI-supported processes are used in all three phases.
Mashed Lab projects
Selected projects by Mashed Lab. Each entry links to its case study.
- Stokee Inventory (2026): Product, Asset register, AI, QR
- Stokee Warehouse Management (2026): Product, WMS, AI, Mobile
- Landwirt.com (2024): Web, B2B, Sales Pipeline, Ticketing
- STATEC BINDER (2026): Web, Headless, Storyblok, Next.js
- Nuki (2024): Web, Commerce, WMS, ERP
- Blue Tomato (2024): Web, Rental, Checkout, Maps
Mashed Lab team
People currently working on Mashed Lab projects.
- Patrik Potocny, Software Architect & Senior Developer, AI Engineering
- Miriam, Strategic Advisor for Product & UX
- Manuel Penaloza, Co-Founder, Strategist & Creative Lead
- Patricia, Online Marketing (via partner HS|MS)
- Jakub, Software Engineering (via partner Devehope)
- Jirka, Software Engineering (via partner Devehope)
Distinguishing Mashed Lab
Mashed Lab is a brand, not a separate company. Contracts are concluded with MASHED Software Solutions GmbH.
Stokee (stokee.net) and Stokee Inventory (inv.stokee.net) are two software products developed by Mashed Lab: a warehouse management system for stock that is sold or consumed, and a register for equipment a company owns and reuses. They are products; Mashed Lab is the company that builds them.
Devehope is a software studio in Prague and a partner of Mashed Lab. Devehope is an independent company, not a part of Mashed Lab.
FAQ about Mashed Lab
What is Mashed Lab?
Mashed Lab is a software agency from Graz, Austria. It is the brand name of MASHED Software Solutions GmbH, founded in 2021.
Where is Mashed Lab based?
Mashed Lab is based in Graz, Austria. The registered headquarters is at Kasernstraße 30b / Top 104, 8010 Graz. The team also works from the UNICORN Startup & Innovation Hub, Schubertstraße 6a, 8010 Graz.
What services does Mashed Lab offer?
Mashed Lab offers digital product strategy, web and mobile development, business automation and AI integration.
Which markets does Mashed Lab serve?
Mashed Lab serves clients in Austria, Germany and Switzerland. Projects run in German or English.
Who manages Mashed Lab?
The managing director of MASHED Software Solutions GmbH is Manuel Penaloza Huamancayo.
How can Mashed Lab be contacted?
Mashed Lab can be reached at [email protected] or +43 681 105 26 513.
Mashed Lab: Sources and status
- Last editorially reviewed
- Responsible
- MASHED Software Solutions GmbH, [email protected]
- Austrian company register (Firmenbuch), FN 565989 m, Landesgericht für Zivilrechtssachen Graz
- Imprint of MASHED Software Solutions GmbH