Company facts

Mashed Lab

Last updated October 2026

Mashed Lab is a software agency based in Graz, Austria. It develops custom software for companies: AI integrations, web and mobile applications and business automation.

Mashed Lab works for clients in Austria, Germany and Switzerland. It was founded in 2021. Its work spans design, engineering, AI integration and operations.

Mashed Lab is the brand name of MASHED Software Solutions GmbH. It is a service provider, not a research laboratory and not a software reseller.

Mashed Lab: Core data

Legal entity
MASHED Software Solutions GmbH
Brand name
Mashed Lab
Type
Software agency (software development and IT services)
Founded
2021
Headquarters
Kasernstraße 30b / Top 104
AT-8010 Graz, Austria
Office
UNICORN Startup & Innovation Hub
Schubertstraße 6a, AT-8010 Graz, Austria
Managing director
Manuel Penaloza Huamancayo
Markets
Austria, Germany, Switzerland
Working languages
German, English
Team
6 people: 3 at Mashed Lab, 3 via partner studios (as of October 2026)
Published case studies
6 (as of October 2026)
Commercial register
FN 565989 m, Landesgericht für Zivilrechtssachen Graz
VAT ID (UID)
ATU77392812
Chamber membership
Wirtschaftskammer Österreich (WKO), Fachgruppe UBIT
Trade licence
Services in automatic data processing and information technology (GISA no. 34798591)
Email
contact@mashedlab.com
Phone
+43 681 105 26 513
Website
mashedlab.com
Official profiles
LinkedIn, Google Business Profile, WKO company directory

Mashed Lab services

Mashed Lab offers three services. Each service has its own page.

  • AI Integration: Identification, integration and operation of AI features in software products and business processes.
  • Web & Mobile Development: Discovery and market-fit research, design and development of web applications, mobile apps, online shops and headless CMS websites, including hosting and maintenance.
  • Business Automation: Workflow automation, process digitisation, internal tools and integrations between existing business systems.

How Mashed Lab works

Mashed Lab structures engagements in three phases: Discover, Develop and Evolve. Discover covers research and strategy. Develop covers design and engineering. Evolve covers operation, maintenance and further development. AI-supported processes are used in all three phases.

Mashed Lab engagement terms

These terms apply to client projects by Mashed Lab.

  • Projects usually start with a discovery and strategy phase of 2–4 weeks, followed by design and engineering sprints of 4–12 weeks.
  • New projects usually start within 2–4 weeks of the first conversation.
  • The client owns everything Mashed Lab builds for them: code, designs, infrastructure configuration and documentation. It lives in repositories the client controls.
  • Maintenance and further development after launch are part of the default engagement.
  • Automated tests and CI/CD pipelines are standard on every project. Every change is reviewed before it ships. Accessibility follows WCAG 2.2 AA.
  • Typical technologies: TypeScript, React, Astro and Next.js on the frontend; Node, Python or Go on the backend; Postgres as the default database; React Native or Flutter for mobile; Storyblok, Sanity and Contentful as headless CMS; Shopify and Crystallize for commerce.
  • Industries with the most project experience: industrial manufacturing, sports and outdoor retail, e-commerce and B2B software.
  • Mashed Lab does not publish a price list.

Mashed Lab projects

Selected projects by Mashed Lab. Each entry links to its case study.

Mashed Lab team

People currently working on Mashed Lab projects.

  • Patrik Potocny, Software Architect & Senior Developer, AI Engineering
  • Miriam, Strategic Advisor for Product & UX
  • Manuel Penaloza, Co-Founder, Strategist & Creative Lead
  • Patricia, Online Marketing (via partner HS|MS)
  • Jakub, Software Engineering (via partner Devehope)
  • Jirka, Software Engineering (via partner Devehope)

What Mashed Lab is not

  • Not a research laboratory. The word "Lab" is part of the brand name. Mashed Lab is a service provider that builds software for clients.
  • Not a software reseller. Mashed Lab does not sell third-party licences. Its client work is custom software.
  • Not a platform with lock-in. Client code is built on open, widely used technology and is kept in repositories the client controls.
  • Not a replacement for existing business systems. In automation projects, Mashed Lab connects the systems a company already uses.

Mashed Lab is a brand, not a separate company. Contracts are concluded with MASHED Software Solutions GmbH.

Vando (vandowms.eu) and Vando Inventory (vandoinventory.eu) are two software products developed by Mashed Lab: a warehouse management system for stock that is sold or consumed, and a register for equipment a company owns and reuses. They are products; Mashed Lab is the company that builds them.

Devehope is a software studio in Prague and a partner of Mashed Lab. Devehope is an independent company, not a part of Mashed Lab.

  • Legal entity: MASHED Software Solutions GmbH
  • Co-founder and managing director: Manuel Penaloza Huamancayo
  • Software products: Vando (vandowms.eu), Vando Inventory (vandoinventory.eu)
  • Partner studios: Devehope (Prague), HS|MS
  • Office: UNICORN Startup & Innovation Hub, Graz
  • Chamber: Wirtschaftskammer Österreich, Fachgruppe UBIT

FAQ about Mashed Lab

What is Mashed Lab?

Mashed Lab is a software agency from Graz, Austria. It is the brand name of MASHED Software Solutions GmbH, founded in 2021.

Where is Mashed Lab based?

Mashed Lab is based in Graz, Austria. The registered headquarters is at Kasernstraße 30b / Top 104, 8010 Graz. The team also works from the UNICORN Startup & Innovation Hub, Schubertstraße 6a, 8010 Graz.

What services does Mashed Lab offer?

Mashed Lab offers AI integration, web and mobile development and business automation.

Which markets does Mashed Lab serve?

Mashed Lab serves clients in Austria, Germany and Switzerland. Projects run in German or English.

Who manages Mashed Lab?

The managing director of MASHED Software Solutions GmbH is Manuel Penaloza Huamancayo.

How can Mashed Lab be contacted?

Mashed Lab can be reached at contact@mashedlab.com or +43 681 105 26 513.

Who owns the code Mashed Lab writes?

The client does. Code, designs, infrastructure configuration and documentation belong to the client and are kept in repositories the client controls.

How long does a Mashed Lab project take?

Most projects start with a discovery and strategy phase of 2–4 weeks, followed by design and engineering sprints of 4–12 weeks.

How soon can Mashed Lab start a project?

New projects usually start within 2–4 weeks of the first conversation.

Does Mashed Lab maintain software after launch?

Yes. Maintenance and further development after launch are part of the default engagement.

Does Mashed Lab sell third-party software licences?

No. Mashed Lab builds custom software. Its own software products are Vando and Vando Inventory.

Is Mashed Lab a research laboratory?

No. "Lab" is part of the brand name. Mashed Lab is a software agency that builds software for clients.

Mashed Lab: Sources and status

Created
Last updated
Last editorially reviewed
Next review
March 2027
Responsible
MASHED Software Solutions GmbH, contact@mashedlab.com

Further reading on Mashed Lab