Case study · 2026 · Web
A composable Storyblok + Next.js rebuild that retired a legacy WordPress site, gave the marketing team a self-serve component library, and rolled out across five languages from a single source of truth.
The previous statec-binder.com lived on a legacy WordPress codebase that no longer matched how STATEC BINDER actually goes to market — five languages to maintain, deep product catalogues to publish, and a sales team that needed qualified leads, not a contact form.
A headless rebuild on Storyblok and Next.js. We designed a component library the marketing team composes pages from, wired multilingual editing into the same workflow, plugged HeyFlow multi-step forms in for lead capture, and connected Storyblok to Vimeo so machine videos stream cleanly without the bandwidth penalty.
STATEC BINDER is an Austrian engineering company based in Gleisdorf. They build full-line bagging and palletizing systems — open-mouth and FFS packaging machines, palletizers, big-bag stations, weighing and bag-closing equipment — that ship to industrial customers across the world. “Highly efficient bagging and palletizing solutions, made in Austria” is more than a tagline: it’s the bar everything in the catalogue is measured against.
The previous site lived on a legacy WordPress codebase that had grown into a maintenance burden — slow to update, hard to extend, and increasingly out of step with how the company actually goes to market. STATEC BINDER serves industrial customers across five language regions, with a deep catalogue of machines that each warrant their own configuration story. The new site needed to give the in-house team room to publish that story themselves, without coming back to engineering every time copy moved or a new product launched.
We rebuilt the site as a composable system on Storyblok, the headless CMS that treats the page as a stack of editor-controlled blocks rather than a fixed template. We designed a custom component library — heroes, product overview cards, feature lists, contact grids, video blocks, multi-step forms — that the marketing team mixes and matches to assemble any page on the site. Everything visible in the front-end is configured in Storyblok. No more developer tickets for a copy tweak, a new section, or a fresh landing page.
STATEC BINDER ships globally and the site is translated into five languages. We wired multilingual editing directly into Storyblok so every page exists once as a structured tree, with translated fields side by side. Editors switch language with a click; engineers don’t have to do anything when a new locale is added.
The front-end is Next.js. That gets us per-page rendering control, image and font optimisation out of the box, and the kind of cold-start performance that an industrial buyer expects from a serious B2B site. We layered in subtle scroll-driven animations on key user journeys — equipment overviews, deep-dive product pages, the contact flow — so the experience feels alive without distracting from the technical content underneath.
A B2B contact form that asks “name, email, message” leaves money on the table. We integrated HeyFlow to build proper multi-step lead-capture flows — different paths for an unverbindliche Anfrage, an Ansprechpartner request, an information request, and a service & spare parts ticket. Each path collects exactly the fields that path needs, drops the prospect onto the right desk inside STATEC BINDER, and feels lighter to fill out than a single intimidating wall of inputs.
Bagging and palletizing systems are machines you have to see moving. We connected Storyblok with Vimeo so video sits inside the same editorial flow as text and images — editors paste a Vimeo link, the front-end streams it adaptively. No bandwidth tax on the page, no chunky third-party players, and the team doesn’t have to think about hosting, transcoding, or device compatibility.
A site STATEC BINDER’s marketing team owns end-to-end. Five languages live from one editorial workflow, every visible block is composable and reusable, multi-step lead forms route prospects to the right desk, and machine videos stream cleanly inside the same tree. The headless approach has been smooth enough that we keep extending the system together — new component types, new sections, new lead paths — instead of replacing it. Exactly the kind of platform a serious industrial brand should be running on.
A project we’re proud of, for a company that earns its “highly efficient” tagline.
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